A move to ringfence data from its 80 million US users in US-based Oracle servers has not assuaged doubts. US politicians and media executives (including Meta CEO Mark Zuckerberg) have been sounding the alarm and calling for Apple and Google to remove TikTok from stores. The platform could either form under new ownership in the US and Europe, or accept more regulation of data flows and privacy.” “It seems likely that there will be some limitations imposed in the US and Europe, but there may be a couple of reasonable steps that TikTok can take to avoid being banned outright (which feels pretty extreme, in my opinion). “TikTok is under scrutiny for good reason, but it’s not a foregone conclusion that it’s terminal,” said Tom Morrod, Co-founder, Caretta Research. This is particularly acute in the US as it enters the presidential election cycle and where government divisions, nineteen states and dozens of college campuses have already outlawed its use. As draconian as it might seem, pressure is growing on regulators to act. Yet it could be switched off in the Western world as concerns mount about user data flowing back to Beijing. TikTok’s mission as a source of short-form video

Tiktok short